One of my favorite logo design techniques involves the clever use of negative space. The FedEx logo is the most famous example of this (if you’re unfamiliar with it, look at the shape that is formed between the E and the x). Here are a few more excellent examples of logos that make use of negative space:
Designing a logo is a complex and often misunderstood process. Hours upon hours of research, planning and sketching goes into designing a logo. Typeface consideration is crucial. Days can be spent on selecting the perfect typeface or handcrafting your own type. It also needs to be considered whether the logo can stand on its own with typography or if iconography should be introduced. Basic design principles such as gestalt and balance need to be considered. And all of these decisions need to be made with a strong concept in mind that carries the brand well.
Sometimes you’re lucky and the first logo concept is the winner and sometimes the perfect logo concept comes to you after you’ve completed 100+ variations of sketches. The beauty of this process is that you become more well versed and experienced with each design you complete. And as they say ‘practice makes perfect‘. You can use what you’ve learned about this visual language to come up with even more clever and successful ways of communicating the concept!
I love reading and I have been keeping track of my (mostly digital) book collection on goodreads. I recently noticed they have a book challenge feature that allows you select the number of books you would like to read this year and track your progress.
The first week of this year, while we were in Tennessee, I read 6 books. My mom commented that I was just like my dad in that respect. He would read thick mystery novels in less than a day. All of the librarians in the area knew him well because of his frequent visits and insistence that they help him look up books since he was “computer illiterate” (not so much like me there).
My dad passed away last year but we still had carrot cake to celebrate his birthday. This past week would have been his 67th birthday. For that reason, I chose to read 67 books this year.
These are a few books that have stood out to me so far this year. No thick mystery novels on the list but they are definitely page-turners, in my humble opinion.
Where’d You Go, Bernadette by Maria Semple
Elizabeth Street by Laurie Fabiano
A Long Way Gone by Ishmael Beah
Half the Sky by Nicholas D. Kristof and Sheryl WuDunn
Have you read any good books lately?
Keeping up with our New Year’s tradition, Drew and I flew to Nashville to spend time with his family in the Middle Tennessee area. After we got back from Nashville, a NYT article titled Nashville’s Latest Big Hit Could Be the City Itself popped up on my Twitter feed. The author summarized my perception of Nashville pretty well with this line: “On a Venn diagram, the place where conservative Christians and hipsters overlap would be today’s Nashville.” I’ve been to Nashville many times but on this trip I was able to visit a few new and interesting places that gave me an even better idea of what Nashville was all about. Below are a few highlights from the trip.
One of my favorite parts of the trip was visiting a little honky tonk bar called The Station Inn. Phil Madeira and his band played along with a singer by the name of Angel Snow.
You may know about the American Picker’s Antique Archeology shop in Iowa. But did you know they also have a shop in Nashville? It’s located in the Marathon Village area of Nashville in a building that was once a car factory. We spotted quite a few items from the show!
The Loveless Cafe is an interesting restaurant and collection of shops at the end of the Natchez Trace Parkway. I loved how the interior of the restaurant was decorated with signed photographs of various celebrities and country musicians. It used to be both a motel and restaurant but they converted the motel rooms into souvenirs shops. There is also a barn behind the shops that regularly hosts concerts and a radio show.
This week I was asked to be a part of the Equal Futures Codeathon at the White House. The codeathon teamed up web professionals with high school girls to brainstorm ideas for apps. The apps were meant to raise awareness about the lack of female representation in the government and inspire more women to run for office.
The codeathon took place down the hall from the Vice President’s office. I got there early and noticed our meeting room was filled with older men in business suits. This was a huge juxtaposition to how the room appeared once our brainstorm began. The room was suddenly filled with girls and women in deep discussion while drawing wireframes on giant pieces of paper with magic markers.
High school students and web professionals present their ideas.
But don’t let the use of magic markers fool you. Here we were at the White House, attempting to solve one of the largest problems of the 21st century with one of the largest influences in our society today, technology. And since the event gathered women in the tech industry, it was hard to ignore the fact that the tech industry suffers the same diversity problem as the government does. The web professionals and high school students shared similar stories of gender barriers and we used our shared experiences to suggest potential solutions.